Marketing Automation Specialist

Atlanta, GA 30301

Job Category: Marketing Job Number: 119018

Job Title:          Marketing Automation Specialist

Location:          Atlanta, GA (or) Remote East Coast

Duration:          6+  Months

 About Our Client: Our Client is the world’s largest business commerce network. We help companies extend their business commerce processes into the cloud, where they can use our solutions and Our Network to work more efficiently and effectively with their trading partners. Together with US we are combining the best of both companies to fuel a whole new way of doing business in today's networked economy. The Marketing organization is a dynamic team leading the growth efforts for the business through brand awareness, pipeline delivery and solution and customer marketing. We are seeking talent that is best-in-class to join our team of high performers and really great people.

Job Description:

The Marketing Automation Specialist is responsible for the day-to-day, hands-on execution of marketing automation programs in support of company and marketing objectives. This production-oriented role is responsible for the setup, maintenance, and reporting of email, webinar, live event and integrated marketing programs. Additionally, this individual maintains a current understanding of marketing automation best practices and applies them to the execution of our programs in collaboration with regional marketing and sales teams.

Responsibilities:

  • Use Marketo to build, deploy and monitor critical demand generation programs, such as engagement programs, trigger and batch campaigns, email, webinar and live event programs. Activities include program flow builds, email creation, landing page creation, form creation, list uploads and data management.
  • Implement marketing automation best practices and ensure proper end-to-end testing of programs prior to launch.
  • Embrace a test and learn mindset, dig for actionable insight within data by applying response analysis, A/B testing and best practices to optimize all aspects of programs. Collaborate with Demand Center team to prioritize testing strategies according to potential for greatest impact.
  • Establish and deliver marketing reporting, dashboards and analysis on program performance, conversions, attribution and effectiveness.
  • Ensure all program assets and data management programs adhere to General Data Protection Regulation (GDPR) and local email laws.

Qualifications:

  • Minimum 2 years’ relevant B2B marketing experience building programs in Marketo (Marketo certification a plus)
  • Solid verbal and written communication skills
  • Creative, open-minded and enthusiastic about seeking new solutions to challenges
  • Comfortable multi-tasking and eager to take on more projects
  • Working knowledge of HTML
  • Experience in mobile friendly or responsive design
  • Strong interpersonal skills; ability to influence others without formal authority
  • Strong organizational skills and ability to meet deadlines in a fast-paced environment.
  • Marketing analytics experience a strong plus
  • Bachelor’s Degree (preferably in Marketing)

About ASK: ASK Staffing is an award-winning technology and professional services recruiting firm servicing Fortune 500 organizations nationally. With 5 nationwide offices, two global delivery centers, and employees in 42 states-ASK Staffing connects people with amazing opportunities.

#ASK123 

Contact:

Liam     @     Liamr@askstaffing.com     -     415-226-0201

Liam Reddy
Sr. Resource Specialist

Send an email reminder to:

Share This Job:

Related Jobs:

Login to save this search and get notified of similar positions.