Marketing Manager - Direct Mail and Affinity Channel

Malvern, PA 19355

Job Category: Information Technology Job Number: 157170

Job Description

Job Title:               Marketing Manager - Direct Mail and Affinity Channel

Location:               Malvern, Pennsylvania – 19355

Job Type:               Contract

Duration:               6+ months(potential for extension)

Job Description:

Essential Job Responsibilities:

  • Develop a direct to consumer and affinity marketing roadmap influencing overall strategy, testing, third party data acquisition, audience segmentation, creative and customer journey optimization.
  • Work with team to build skills, expand understanding of best practices in planning and scheduling DM campaigns.
  • Align direct mail plans, campaigns and pieces with broader corporate and marketing strategic objectives.
  • Create systems which maintain flexibility and elasticity needed to seize new market opportunities quickly.
  • Drive channel strategies for continued program improvement throughout the customer relationship.
  • Facilitate channel/campaign optimization from cost to communicate, data analyses, develop, test, and measure campaign strategies that will drive desired customer behavior and results.
  • Design and implement ways to integrate with complex, multi-wave, multi-channel, triggered
  • Drive key brand, communication, and digital marketing tactics aligned to our current marketing strategy for our affinity partnerships.

About ASK: ASK Staffing is an award-winning technology and professional services recruiting firm servicing Fortune 500 organizations nationally. With 5 nationwide offices, two global delivery centers, and employees in 42 states-ASK Staffing connects people with amazing opportunities

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Recruiter:          Victor


Phone:                678-890-5096 

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